Diary of an Affiliate Marketer
I think I may have final stumbled upon some successful affiliate marketing techniques thanks to reviewing James Martell’s the Affiliate Marketing Handbook.
One of the many obstacles you face when working online is the many distractions that you encounter each day such as emails, You Tube, podcasts and all the other things that you do that are not directly contributing to your business.
It’s very easy to get off track and lose sight of your objectives and your goals. I have been looking for some more niche markets that I may want to take advantage of and started doing a bit of research.
At this point I started to get frustrated because I had so many ideas that I realized I was meandering and not really being very business-like in my approach and that will not result in successful affiliate marketing, in fact it will be the opposite and a complete waste of time.
It’s usually a good idea to take a break when you lose focus so I did and it was then that I decided to refer back to the Affiliate Marketing Handbook for the chapters on selecting a niche for your website.
That was the best cup of coffee I have had in a long time and 45 minutes and two chapters later I was back on track. James Martell has been in the affiliate marketing business much longer than I have and I always refer to him when I feel I’m off track or losing focus.
Anyway, after this short break I was able to research with more focus and came up with some fabulous ideas for niche marketing. Sometimes you are so busy doing you forget to check that what you are doing is going in the right direction.
James Martell author of Affiliate Marketing Handbook
One of the things that James Martell will tell you is to look deep into any market you’re considering building a website on.
For example.
If you are considering building a website on a topic related to kitchens you may want to consider narrowing your niche nice and tight so that you can dominate a corner of the market.
How many searches are there for cooker hoods, microwave ovens, blenders, coffee makers, extraction fans, wood-burning ovens or any other item you may find in a kitchen?
Would an experienced successful affiliate marketing person consider building a website on cooker hoods? Of course they would. Why?
- There is demand
- There is reasonable competition
- There are advertisers
- There is repeat business
Anyone who has pride in their kitchen and buying an item such as a cooker hood is open to repeat business.
Offer a free report and start collecting names and you have a group of people on your list ready to hear what other items may enhance their kitchen and improve their lifestyle, or perhaps you offer money saving ideas or equipment for their kitchen.
It’s important to remember when putting a topic together that repeat business is the real success behind most successful businesses including those who do their selling online via websites.
The real value of any online business is in your email list so when you are researching your next niche remember to look at the repeat business options in the total value of the niche before making any decisions.
